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Strategic Pricing
Strategic Pricing. Module 1. The importance of having pricing right.
Class 1. The impact of pricing on business KPIs. (3:27)
Class 2. Role of pricing when starting business. (2:04)
Class 3. Business reaching a plateau. (3:18)
Class 4. Where pricing stands in marketing. (2:40)
Class 5. How price relates to sales indicators. (9:22)
Module 1. Quiz.
Cheat Sheet for the course
Strategic Pricing. Module 2. How to choose a pricing strategy and tactics.
Class 1. How to approach pricing. (3:49)
Class 2. Pricing strategies. (3:42)
Class 3. Pricing strategies. Part 2. (4:27)
Class 5. Pricing methods and tools. (2:44)
Module 2. Quiz.
Module 2. Practice. Price elesticity in action and typical pricing mistakes. (7:22)
Strategic Pricing. Module 3. Demand elasticity.
Class 1. Market vs demand. (2:58)
Class 2. Marketing research. (11:21)
Class 3. Marketing research. Part 2. (5:24)
Class 4. Historical data analysis. (10:13)
Module 3. Quiz.
Strategic Pricing. Module 4. Efficient promo.
Class 1. Promo management. (9:44)
Class 2. Promo management. Part 2. (5:55)
Class 3. Invisible effects of promo. (7:55)
Module 4. Quiz.
Strategic Pricing. Module 5. Pricing in a time of crisis.
Class 1. Sales drivers in a time of crisis. (5:36)
Class 2. Price lagging. (7:57)
Class 3. Fixing category imbalances. (6:37)
Class 4. Clearance, markdowns and hedging. (4:11)
Module 5. Quiz.
Module 5. Practice. The hidden danger of double-digit price increases. (4:04)
Recommended readings
Class 3. Pricing strategies. Part 2.
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