Welcome,
We designed the Strategic Pricing online course to help pricing and revenue professionals, and small business owners, deal with one of the most complex tools that drive business growth, and that is pricing.Â
In this course we cover key pricing strategies (cost-plus, price following, and demand elasticity based), and teach you how to convert these strategies into your everyday pricing action, which you can do right after completing the course.
As a result of this pricing course you will learn how to:
- Â estimate the reaction of demand to price changes,Â
- avoid inefficient promo,Â
- manage pricing in volatile and uncertain conditions your business may face.
Students will be able to attend live sessions with the instructor for Q&As and participate in forum discussions.
This pricing online course is equally useful for small business owners as well as pricing and revenue management professionals in large manufacturing and retail enterprises around the world.
Happy pricing!
Course Curriculum
- Class 1. The impact of pricing on business KPIs. (3:27)
- Class 2. Role of pricing when starting business. (2:04)
- Class 3. Business reaching a plateau. (3:18)
- Class 4. Where pricing stands in marketing. (2:40)
- Class 5. How price relates to sales indicators. (9:22)
- Module 1. Quiz.
- Cheat Sheet for the course
"I am looking forward to taking you on a pricing journey!"
Vladimir Kuchkanov, instructor of this course, is a top rated international expert in business analytics, pricing/ revenue/ sales growth and media management with a successful track record in world-class FMCG companies. Vladimir is currently envolved in the automated retail price management systems based on ML and AI.
He is also a keynote speaker and guest lecturer on pricing at conferences and educational events.
Join Vladimir on LinkedIn